Starting A Subscription Journey?
Create, Launch, Manage and Grow Your Subscription Business With Confidence.
Go-to-Market | Technology Decisions | Subscriber Acquisition | Member Retention | Managing Subscriber Support | Subscription-Specific Regulations | Bonuses | More!
Starting Subscriptions is an online training system that walks you -- step-by-step -- through the decisions you will need to make, strategies you will need to employ, plus tools, tactics and resources you will need to grow your subscription and membership business.
Starting Subscriptions will give you the knowledge of ALL the key and unique areas in a subscription business that are unique to growing a subscription business that you need to understand and master to successfully scale.
This online course is self-paced, on-demand; and brought to you by the leading "how-to" resource for executives in the subscription economy, Subscription Insider. It's taught by its CEO, Kathy Greenler Sexton, a leading authority on subscription business market and operation strategy.
Whether you are starting a subscription journey because you new to subscriptions, new to a role in subscriptions, or your company is launching a new subscription product, Starting Subscription will help you launch, scale and grow your subscription program smarter!
STARTING SUBSCRIPTIONS Online Training
6 learning modules, plus bonuses! Instant and immediate access. Unlimited lifetime on-demand access. Learning support. All by the leading authority in running subscription businesses profitably, Subscription Insider's Kathy Greenler Sexton.
ORDER NOW - Only $795Create, Launch, Manage and Grow
Your Subscription Business With Confidence.
Learn the fundamentals for growing your subscription business.
Execute smarter. Manage your team smarter!
Starting Subscriptions walks you step-by-step through the key and unique aspects of starting and growing a subscription business. This self-paced online course, taught by Subscription Insider's Kathy Greenler Sexton, is perfect for professionals with new roles in subscriptions, businesses transitioning into subscription recurring revenue models, or those looking for a refresher in subscription fundamentals.
Each module in Starting Subscriptions teaches you key concepts you need to understand for starting a successful journey into recurring-revenue subscriptions.
Starting Subscriptions will walk you through the basics so you can confidently:
- Understand what is required of a subscription business
- Have confidence that your product or service will “connect” with your customers.
- Have confidence that you will be able to build and grow your business
- Have confidence choosing partners – technology or otherwise – and managing them as well.
- Know the questions to ask yourself and your team as you grow.
MODULE 1
Building A Strong Foundation
Understand your own subscription journey and that of your customers. At the end of module one, you will have validated your market need and go-to-market blueprint. A strong foundation to build from!
MODULE 2
Smart Technology Decisions
Make smart technology decisions specific for your company. At the end of this module, you will know how to make technology choices, understand the tech at the heart of your business, payments, and have a vendor selection process blueprint for your company.
MODULE 3
Subscriber Acquisition
Understand how to confidently and profitably add new subscribers. At the end of this module, you will understand how subscribers buy, how to track them for profitability, and learn how to get your first subscription marketing campaign out the door!
MODULE 4
Subscriber Retention
Retaining customers is the key to profitability and the secret ‘unfair advantage” the subscription model has over all others. At the end of this module, you will understand how and why retention is to critical, your “retention levers”, onboarding and engagement strategies, plus, retention KPI tracking and measurement.
MODULE 5
Serving Your Subscribers
Managing subscriber issues and managing customer service for many companies is an afterthought for this key strategic area. Don’t do that! At the end of this module you will be prepared to handle those difficult subscriber questions. You will understand the unique issues specific to subscriptions, how to build a customer service plan and response blueprint for your company.
MODULE 6
On the RIght Side of the Law
Regulatory Compliance for most is like going to the dentist, something you HAVE to do but not something you love. You know what? Many of these regulations are also best-practices for setting up a good relationship with your subscriber and the foundation of a long subscription with your company. In this module, you will understand the key compliance concepts your business needs to be aware of.
BONUSES
Business Basics
Understand what you will need in your business and be a smarter consumer and buyer of the basic business resources you will need, including these guides: The 8 Rules for Managing Your Business Cheat Sheet, The Legal Business Set-Up Check List, The Insurance You May Need (and Where to Get It) Check List, Types of Legal Support You Will Need Check List, and the Financial & Accounting Support Check List
Hello, my name is Kathy Greenler Sexton, CEO of Subscription Insider.
I have talked to MANY subscription business owners, entrepreneurs and executives from SMB to Fortune 500 enterprises who don’t understand key parts of running and operating a subscription, membership or recurring-revenue business. And quite honestly, their business is suffering because of it
Don't get me wrong, these people are generally brilliant at one (maybe more) aspect of running their business – software geniuses, finance and payment gurus, writing virtuosos, retail prodigies – but they feel helpless when trying to understand and manage all other details of launching and operating a subscription business. Many have tried using their skills with ecommerce, only to find that a subscription business' unique model requires different tools, techniques and strategies.
In designing this course, many of the people I talked to were overwhelmed with the details– especially acquiring subscribers, retaining them and choosing technology – they were stuck. They were doing the best that they could trying to find needed information that was randomly on vendor websites and found via search engines. The challenge is that much of that information is biased and trying to sell you something – and people knew that – they just didn’t know where else to go.
That is why I developed Subscription Insider’s online training system, Starting Subscriptions.
Starting Subscriptions is an online training system that walks you -- step-by-step -- through the decisions you will need to make, strategies you will need to employ, and the tools, tactics and resources you will need to get started and start growing your subscription and membership business.
STARTING SUBSCRIPTIONS Online Training
6 learning modules, plus bonuses! Instant and immediate access. Unlimited lifetime on-demand access. Learning support. All by the leading authority in running subscription businesses profitably, Subscription Insider's Kathy Greenler Sexton.
ORDER NOW - Only $795