How to Create Short-Term Gains in Subscriber LTV

Did you know that there is a direct relationship between the payment experience of your subscribers and how long they stay subscribed?

Subscription companies are customer-obsessed and invest heavily in delivering a great product and customer support experience. Yet, one of the largest drivers of subscriber churn, your subscriber’s payments experience, is often not given the same attention. 

Join us on Wednesday, Sept 21st, to uncover the biggest lever to creating short-term gains in LTV—your subscriber’s payment experience. FlexPay’s Darryl Hicks and Optimized Payments’ Sharon Gross will:

  • Analyze the payments experience,
  • Identify the common problems that harm it and what that costs your business,
  • Understand where in their subscriber’s payment experience to focus for short-term LTV (lifetime value) gains.

Attendees will understand the roadmap for how their subscription company can upgrade their payments stack, improve their payments experience, and reduce the customer churn caused by it.

This webinar is free, but registration is required. Register now!


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Darryl has been active as a successful serial entrepreneur and technology expert for more than 20 years, having successfully exited from two of his prior businesses (2006, 2011). A pioneer in Card Not Present sales, Darryl has extensive experience building and managing technologically complex online and offline Direct Marketing businesses.

Sharon is a payment consultant and account management professional providing clients with payment advisory services focusing on optimal authorization, KPI and fee analysis, with guidance on partner vendors, regulatory compliance, and market landscape.

Kathy Greenler Sexton is the CEO of Subscription Insider and a recognized expert in subscription business models, market strategy, brand development, and information products. Subscription Insider is an information company focused on delivering news and insight for growing profitable subscription businesses. Learn more at and