How To Grow Subscription Revenue with Transaction and Chargeback Intelligence

If you operate a recurring-revenue business, chargebacks by your subscribers and false declines by issuing banks will always be things you need to manage. Many subscription merchants are leaving revenue on the table because they don’t have the tools and expertise they need to deal with these problems. By learning how to prevent declines and chargebacks, optimize payment processing, and recover revenue through chargeback representment, merchants can fight churn and reduce the cost of doing business.

That is why we have invited Suresh Dakshina, President of Chargeback Gurus and Trace Galloway, Chief Revenue Officer of Vindicia to present industry data, discuss best practices and take questions from invited participants during this masterclass on subscription and chargeback management.

This is a private 90-minute invite-only zoom discussion, that will enable the invited subscription executives to learn, ask, and discuss:

  • Industry benchmarks for transaction approval rates
  • The real reasons behind declined recurring transactions
  • The most common causes of disputes in the subscription space
  • Chargeback recovery and prevention strategies for subscription merchants

If you would like to participate in this class and discussion, please request an invitation. If you qualify for this private event, we will reach out to you and provide participation details!


Subscription Insider's popular Executive Roundtables Program features a private video discussion with a small and exclusive group of subscription executives. This program is INVITATION-ONLY. If you would like to request participation in this program, please fill out the form below.

This form collects information Subscription Insider will use to send you updates and news. Co-presenters will also receive your info. You can unsubscribe at any time.

Hurry! This Executive Roundtable is in...










Suresh Dakshina, President of Chargeback Gurus

Suresh Dakshina, President of Chargeback Gurus, is a certified e-commerce fraud prevention specialist, payments professional, and chargeback management professional. He knows first-hand the challenges business owners face, especially when it comes to chargebacks and fraud. Before the inception of Chargeback Gurus, Suresh built a revenue-focused call center that generated sales from inbound, outbound, and offline channels helping clients generate 500% ROI and increase customer satisfaction rate.

Suresh obtained a Bachelor of Engineering at the University of Madras, as well as holding a 2nd Master's degree in Science from the University of Southern California. 

Suresh is a credentialed Certified Payments Professional with Electronic Transactions Association, Ecommerce Chargeback Specialist and Fraud Professional issued by The Fraud Practice. He is an active member with Merchant Risk Council, Payments Ed Forum, Electronic Transactions Association and Merchant Advisory Group. 

Suresh has consulted Fortune 5000 companies for over a decade on chargeback and fraud minimization. Suresh Dakshina is a veteran speaker and works closely with card networks such as Visa and American Express on chargeback process optimization, and compelling evidence policies. He has spoken at numerous events, webinars and conventions, as well as having articles and whitepapers published in the New York Times, Greensheet and BizReport. Suresh is passionate about educating companies to help mitigate fraud and reduce unnecessary exposure to continued fraud.

Trace Galloway, Chief Strategy Officer, Vindicia

With more than two decades of experience in security, payments, billing, and CNP e-commerce, Trace has been helping organizations expand their payment method options, optimize billing practices, and comply with evolving industry standards and regulations. The payments industry landscape has seen tremendous disruptive change in recent years and merchants need to have the ability to quickly adapt their offerings and commerce processes. Vindicia’s Subscribe and Retain offerings are helping organizations optimize billing practices, expand into new markets, and eliminate subscriber passive churn related to failed recurring payments.

Kathy Greenler Sexton, CEO, Subscription Insider

Kathy Greenler Sexton is the CEO of Subscription Insider and a recognized expert in subscription business models, market strategy, brand development, and information products. Subscription Insider is an information company focused on delivering news and insight for growing profitable subscription businesses. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com